Our Story

We’re a mother and daughter duo based in California, but Bella Jerezana’s roots run deep in Jerez, Zacatecas my mom’s hometown.

What began as a way to help our family in Mexico share their handmade jewelry slowly turned into something of our own. We didn’t plan to start a business, but as the pieces began to reach more people, we realized how many others were looking for the same thing: jewelry that felt like home. Over time, helping turned into a passion and Bella Jerezana was born.

As things grew, I joined my mom to bring the brand online and give it a more modern twist. Together, we’ve built something that blends generations and cultures still deeply personal, but now reaching farther than we ever imagined.

Every time we see someone wearing our pieces—especially our arracadas jerezanas, it’s a full-circle moment. Customers tell us the jewelry reminds them of their mom, their abuela, or their hometown and that’s what keeps us going. These aren’t just accessories. They’re memories made wearable.